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Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was simply the best TV ad campaign of the last decade, and the best advertising comedy series ever. But in its wake, client and agency have quietly built up a remarkable campaign for the iPhone, now the company's signature product. Without much fanfare, the iPhone campaign has surpassed its predecessor in terms of volume of work—"Get a Mac" lasted for 66 spots over four years (watch them all here), wrapping up its run in October 2009; the iPhone campaign is now entering its sixth year, and is up to 84 spots and counting.
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